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Deidre White.

Senior Product Manager I Product Owner(CSPO)

With almost 20 years of experience, I specialize in leveraging UX, CX, and CI methodologies to solve problems, streamline processes and deliver meaningful digital transformations, products and services.

 

My approach fosters collaboration among teams to design value-adding solutions that align with company missions and strategic goals. I have successfully worked across various sectors, including banking, education, and health technology, ensuring transparent communication and a culture of innovation.

 

If you're seeking a leader who adapts to diverse contexts and is passionate about empowering others, I am here to help.

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CSPO I Product Management & UX (General Assembly & UX Melbourne) I Graduate Business (Swinburne Uni) PMBOK I Adv. Dip Finance Services I PMP PRINCE2 Practitioner I PEGA Certified Business Architect PCBA I Business Analytics Fundamentals - IIBA ECBA Certification 

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Knowledge

Microsoft Dynamics

30%

Confluence

60%

JIRA

Digital Transformation

Azure

40%

40%

Aha

15%

Monday

ProductBoard

20%

15%

Trello/Slack

20%

65%

Salesforce

Figma/Invision (UX)

15%

20%

Agile/Scrum CSPO

HTML & CSS

25%

PEGA 

30%

ServiceNow

25%

Sharepoint

25%

90%

PROFESSIONAL 
PORTFOLIO

02 Experience

2017 - Now

2011 - 2013

AXA Australia  (AMP)

1999 2004 / 2006 - 2011

Australian Investment Solutions

Practice & Operations Manager

Development of strategic operational direction of the business through business plans and succession planning. Management of day to day staff, business marketing and back office process documentation and client segmentation.

2011 - 2011

Systems Consultant (End User)

Sole Proprietor Business (Product Consultant)
Managed the analysis and evaluation of the practice current system requirements, and capture/deliver a more efficient back office system that improves the financial outcomes and services quality of advice for both the practice and their clients.Solving pain points through user research feedback loops and applying detailed analysis with a long-term lens over each development opportunity, so that they speak to the user.

EXPERIENCEO

Experience

2025 - Current

Telstra Health

2022 - Current

Telstra Health

Product Owner

As a Product Owner, I managed the development of product capability of Telstra Health's Aged Care & Community, Resident Manager, Aged Care application.

My role includes leading a development team and prioritizing the roadmap (Features/Epics), ensuring its alignment to the strategic company vision, facilitating wireframing and proto typing sessions with stakeholders, running ceremonies such as showcases, retros, sprint planning, sprint refinement and serving as the primary contact between the scrum team and management whilst managing the scrum team, sprints and backlog. I ensured that new functionalities are effectively tailored to patient care and leads/schedule management for various regions, government compliance, and ensure we meet our user's needs and experience. In my role I also collaborate with other Product Owners to ensure the applications integrate well together as well as co-ordinate the sprint releases to production. Assist in sales client meetings and demonstrations to drive product growth. Attend product roadshows and manage quarterly strategic planning sessions for product objectives and deliverables..

2017 - 2019 and 2020 - 2021

2021 - 2022

Compass Education

Product Owner

Product Owner for the Attendance, Events, Meeting minutes and Daily Schedule modules. Managing entire development process, roadmap, lifecycle and deployments, through prioritisation. 

Facilitating development and wireframing sessions with applicable stakeholders to validate and finalise requirements, whilst managing expectations and competing demands. 

Primary contact between scrum development team leads, engineers, other product owners, committee members and general manager of product.

Assist in ensuring new functionality developed for different regions and countries are maximised for end users appropriately and compliment each other.

Work with international teams to ensure regional requirements are delivered through the software, when designing new functional requirements. 

ANZ & Cognizant

Analyst/PO (BAI Tech)

Consultant Associate (Automation Tech)

Manage the creation, prioritization, estimation, requirement gathering, grooming, and maintenance of the Product Backlog. Assist with user feedback and the elaboration of Epics, Themes, and Features into user stories that are granular enough to be completed in a single sprint. Engage users and stakeholders to ensure the squad is building the right product and adjust course as needed. Liaise with stakeholders to ensure the squad receives the necessary support for success. Actively participate in and assist with managing daily stand-ups, Sprint Planning, Showcases, and Retrospective ceremonies. Assist in sales client meetings and demonstrations to drive product growth. Participate in quarterly strategic planning sessions for product objectives and deliverables. 

 

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2019 - 2019

AustralianSuper

Product Owner

Product Owner for the CRM product and marketing software Marketo. 

Management on internals and external business stakeholders and competing project demands and BAU backlog.

Guiding teams in understanding estimation and customer value against the backlog. 

Collaborate in stand up and manage sprint planning, reviews and retrospectives. 

Provide transparency of product road map, removing ambiguity and uncertainty. 

Working with cross functional teams, managing dependencies and deliver a fit for for purpose product.

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2013 - 2018

First State Super/Aware Super

Operation Manager – Systems

(Product Owner/Project Manager/Analyst)
Management and design of CRM software and developments to achieve process efficiency and automation improvements and service offering gains to the business. Assessment of user feedback loops to assist in product enhancement builds to ease user pain points. 

2017 - 2018

State Plus Financial Services

Applications Manager

(Product Owner/Project Manager/Analyst)

Continuously improving and embedding current financial planning applications. Grooming the product backlog, completing user testing and analysis to assist in creating enhancements to improve effectiveness and efficiency of the software and processes.

 

Collaborate with teams comprised of analysts, test leads, project managers, developers, external software companies and thought leaders to create digital transformation solutions (with a deep focus on end-user impact and improvements) for our clients and users.  Using user-centered methodologies, we identify the true user need, iterate design functionality vision, then deliver the enhancement business requirements for triaging and approval for monthly and quarterly developments.

2011 - 2011

Systems Consultant (End User)

Sole Proprietor Business (Product Consultant)
Managed the analysis and evaluation of the practice current system requirements, and delivered a more efficient back office system that improves the financial outcomes and services quality of advice for both the practice and their clients.Solving pain points through user research feedback loops and applying detailed analysis with a long-term lens over each development opportunity, so that they speak to the user.

2011 - 2013

AXA Australia  (AMP)

Advice Process & Technology Consultant (Product Owner/Project Manager/Analyst)

Assist in the merger/acquisition integration projects and service agreements. Developing practice processes and system integration, to improve business efficiencies

Senior Product Manager

As the Senior Product Manager, I oversee the development product capabilities for Telstra Health's Clinical Management within the Core Clinical Digital Transformation Project. My role involves ensuring that our solutions are effective and aligned with our strategic goals, driving innovation and enhancing the overall quality of healthcare delivery.

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CONTACT

If you are looking for someone who leads with transparency, removes ambiguity, and fosters a culture of shared ownership around strategic goals, I would be thrilled to speak to you, about joining your team.

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